Squad support
Squad support aimed to disrupt the existing Live Answering industry by leveraging the modern high speed Internet infrastructure to help connect work-from-home customer service professionals with time-starved business owners.
MY CONTRIBUTIONS
- Brand identity and typography curation
- UX and wireframing
- Visual design and iterative UI treatments
- Custom web development
- Business operations integration
How I Helped
To launch the business, domain acquisition and subsequent brand identity were initially established based on user research and who the intended target audience would be.
I then conducted competitive research to understand the landscape and to perform a gap analysis.
Building off the brand identify, I provided art direction and designed all visual treatments in Sketch based on UX best-practices.
Taking the final design output, I custom developed a web implementation with an MVC design pattern using a custom data model composed of custom post types, custom fields, m:n relationships and views.
Then I architected an order flow from initial sign-up, to subsequent intake and on-boarding - to ultimately fulfillment with an operational partner by integrating with third-party service providers.
This end-to-end web project lifecycle resulted in a fully functional business operation.
Outcome
- Established Brand Identity and Style Guide
- Designed all UX wireframes and visual UI treatments
- A Live CMS site custom developed from scratch
- Created the business operations flow from sign-up to fulfillment
Outcome
- Established Brand Identity and Style Guide
- Designed all UX wireframes and visual UI treatments
- A Live CMS site custom developed from scratch
- Created the business operations flow from sign-up to fulfillment
Can I create an end-to-end web project for you?
Let's have a friendly chat and find out
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