A Fortune 500 Media & Entertainment Company
The client retained consulting services from Hewlett-Packard’s Business Intelligence group has a tremendous amount of sales channels and while revenue was generated across all of them, the breakdown was extremely fragmented. They wanted insight into who their customers were, exactly how much they were spending, and where.
MY CONTRIBUTIONS
- Requirements gathering
- Data analysis
- Data acquisition
How I Helped
I engaged closely with stakeholders and owners of various source channels, from online sales to home video, to analyze system data so that we could obtain visibility into the right customer data to acquire and translate into actionable insights.
Through a combination of deep-dive data analysis into the data structure and its governance, I determined how we could map qualitative and quantitative transactional information for different source systems into the global marketing platform so that we can integrate and have a holistic view of the customer.
Working closely with system owners, I curated statistically significant data samples to understand and remediate data quality issues for business requirements and data maps.
Outcome
- A global marketing analytics platform housing all customer touch points
- Gained full visibility and insight into their customer across both offline and online sales channels
Outcome
- A global marketing analytics platform housing all customer touch points
- Gained full visibility and insight into their customer across both offline and online sales channels
Can I help with your Business Intelligence project?
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